Analytics Overview

By carefully studying your Analytics Report, you can gain valuable insights into how your recipients engage with your Smore newsletters and use these insights to improve your engagement rate.

The Analytics feature provides insight into who is viewing your newsletter and how they are interacting. Knowing this information can help you better promote your future newsletters to your audience.

For the best Analytics results, we recommend emailing your newsletter through Smore rather than sending a link through your own email client.

On the right side of the Editor, the "Show Analytics" button will activate once you've published your newsletter. Keep the following in mind:

Premium users: data will appear after your newsletter receives 1 or more views

Free users: data will appear when you receive more than 30 views

In the upper left corner is the visitor counter. Here you can see the number of visitors your newsletter received from the date it was published.

Please note that every single visitor is counted as a unique view. This means that if one person opens your newsletter a few times, each individual time they open it, it counts towards the total of views and "visitors" of your newsletter. This is also true if you are the only person opening the newsletter!

Under the Total Vistors, in the center of the page, you will see a list of your traffic sources. These include Facebook, Twitter, Direct, and Smore. These are the funnels through which people have found and discovered your newsletter.

To learn more about Traffic Sources, click on the button below:

On the right of the Analytics overview, the "Interaction section," shows you how recipients are interacting with your newsletter. It gives you a simple overview of how many recipients are engaging with your different links, buttons and other outgoing sources. You can click on each section to see in more details how well each specific outgoing sources has done.

In the "Email deliveries" tab, you can see who received your newsletter through email and confirm if your recipients have received, opened, and interacted with your newsletter. You will also be able to see any delivery fails.

Premium users have unlimited access to this feature.

Free users have a 5-email limit within this feature.

To learn more about the Email Report, click on the button below:

If you click the "Location" tab, you can view where in the world people have accessed and viewed your newsletter.

In the Interactions tab, you have a more detailed view of how each specific outgoing source, and how many individual engaged with each source.

In the Traffic source tab, you will be able to see where visitors found your newsletter from.

To learn more about the Traffic source, click on the button below:

In the RSVP tab you will be able to see is attending your event, a list of their names and email addresses.

To learn more about the Email and RSVP feature, click on the button below:

The Contact Request tab will show you recipients who have reached out to you via message.

We're afraid that at this moment, we don't offer the ability to see who exactly liked your newsletter. That being said, we realize how offering this feature would be helpful to all our users!

If you used our mailing feature to email your newsletter, you can see who opened the email and read your newsletter in the Email Report. However, we currently don't offer the ability to see who read your newsletter outside of the Email Report.

We do recommend checking the newsletter's Traffic Sources to see where your readers are coming from!

At this time, you can only export the Email Report and not the full Analytics Report. To do so, please go to the Email deliveries and click on the "Export to Excel" button.