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Basics of Link Building: Strategies and Perks
Introduction to Link Building
To put it simply, link building is the process of getting links to your website. Ranging from premium to affordable link building services, there are opportune link building services available for business of all sizes and types. There are several ways of winning genuine, hi-quality links. One notable way is by creating high-quality content.
Prior to the launch of Google Penguin, an update to Google Search algorithm in April 2014, link building was a relatively easier process. At that time, webmasters can automate tools to submit to article directories and Web 2.0 sites for generating backlinks. Quality of article or inbound links didn’t matter much at that time. Today, link building is a skill that takes some time to set it right.
Link Building Strategies
There are several strategies used by any ideal link building service provider. Not all of them can be employed for a single website. A website needs to plan out link building strategies that they should employ for the cause. Various link building strategies are detailed as follows:
Directory submission – It is the process of submitting website URL to business directories or web directories for creating backlinks.
Dofollow blog comments – The absence of a nofollow tag means dofollow. Dofollow blog comments are acknowledged by search engines.
Dofollow social bookmarking websites – Another important way of using dofollow tags for link building is SEO.
Epic content – Elaborative and useful content that specifically targets customer satisfaction.
Epic videos – Analogous to epic content.
Guest blogging – Blog content written by bloggers that aren’t part of your blogging community.
Infographics – Combining information and graphics, use of infographics is promoted by Google Search.
Pillar content – Also known as the content pillar, it is a comprehensive and detailed informative piece of content broken down into several smaller sections.
Perks of Link Building
Link building is an important part of SEO for any kind of business. Owing to the so many perks of the technique, businesses employ some link building service provider to help them make the best out of SEO. Typically, the popularity of a website depends greatly on the total number of inbound links it features. The total number of inbound links from quality websites plays an important role in Google Page Rank (PR).
Post launching a blog or website, it is advised to spend a few weeks working on link building. This is important for gaining more exposure from search engines. Google Search awards links coming from an authority website, hence it’s important to spend some time on link building. Here are some important perks of opportune link building that a business can have access to with a proper strategy:
• Quicker indexing in search engines
• Gain trust of Google Search and other leading search engines
• High-quality incoming links allow website to be viewed as a valued resource by visitors
• Enhanced visibility of the website in SERPs
• Receive a small share of traffic from websites linked to your website
SEO Corporation | SEO India
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