

The Weekly Update #4
March 25th, 2024
Crafting creatives for your campaigns isn't just about art; it's a strategic necessity. In this guide, we'll explore why it's vital to keep your creative assets updated, how you can create them yourself, the tools available to assist you, and the associated costs.
To uncover the winning formula of offer, creative, and targeting, testing various creatives is crucial. We're talking about a substantial volume here. For example, our educational materials suggest testing a minimum of 5-6 creatives per campaign.
Even after identifying a winning combination, it's essential to keep introducing new creatives into the mix. Successful combinations often lose momentum quickly.
But where do affiliates discover these much-needed fresh creatives? Some might consider turning to "borrowing" from spy tools. However, aside from ethical concerns, this approach is unlikely to yield conversions. A successful campaign depends not only on the creative itself but also on thorough testing and optimization. Therefore, relying solely on a creative that performed well for someone else isn't a foolproof strategy.