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What is branding?

Branding is the name given to the set of actions and elements associated with the positioning of a brand based on values ​​and conscious or unconscious connections with a specific audience in such a way that they support and benefit purchasing decisions.

In other words, branding is the concept that surrounds your brand and includes actions such as the creation of a logo, the choice of colours, the feelings and emotions associated with your business and all those factors that influence the perception of your company.