Typical reader profile -

Name: McKenna

age: 17

favourite colour: pinkie purple.

preferred band/artist: 5 seconds of summer.

Favourite Music genre: Rock (not heavy metal) but also likes typical pop genre.

hobbies: likes going to concerts and going out with friends/party with friends.

What attracts her to music videos: the artist themselves, advertisements on social media e.g. YouTube and Facebook.

socio-economic group -

My target audience is teenagers between the ages of 16 and 19, most of them will be in education and/or have a part time job or no job at all. After researching the socio economic demographic I discovered that 47% of the target audience that I asked were in the band ABC1 and the remaining 53% were in the C2DE bracket there making the target audience socio-economic group very similar. This is shows me that my product has to be a reasonable price so that the audience is able to afford the product but at a high enough price that we can make a profit.

Psychographic group-

My target audience is between the ages of 16 and 19 meaning that they are either in full or part time education or have a part-time job on the side. Because my age group cover the ages of 18 and 19 who maybe at university therefore they may have financial problems so many ask other people for help. I feel therefore that my target audience fit into the 'Aspirers' bracket because they seek status and interest in materialistic things such as an attractive product.