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Kevin Strehlo

Content Portfolio

Kevin StrehloContent Portfolio
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Old School Skills, New School Delivery

My career had an old-school launch. The first article I published was included in the college textbook Readings for Writing alongside pieces by E.M. Forster and Plato.


Today I'm up on every nuance of Web3's independent blockchain-based content creation and delivery, with a special interest in cybersecurity.


I still possess the edgy sensibilities and motivational skills that landed appointments with droves of hard-to-reach enterprise prospects using email, social media, and even direct mail.


Please see the writing samples below. Hover over each for synopsis, click for full document.


Can we do a 15-minute introductory call?


Sincerely,


Kevin Strehlo

650-207-5047

FOR C-LEVELS AND TECHNOLOGISTS FOR C-LEVELS AND TECHNOLOGISTS

(Hover for synopsis, click for full document) (Hover for synopsis, click for full document)

I wrote white papers and an ebook for the launch of Siemens spinout Unify, which was #3 worldwide in integrated communication solutions. The Unify  before its acquisition by Atos.
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Smarter Ways to Live and Work

A New Way to Work, based on many interviews of health-care leaders, highlights CXOs from Hartford, Cancer Treatment Centers of America, and Specialists on Call.


It took far fewer interviews to complete my article "Talk to the Animals," which won a place in the college textbook Readings for Writing alongside works by Plato, Twain, E.M. Forster, and other genuine greats.


My Callidus TrueComp brochure personalized a smarter way to work for CIOs and CFOs who for the first time became heroes.

I ghosted this collection of Harvard Business Review articles for NYTimes best-selling author Keith Ferrazzi. The subject matter is even more relevant today:  "Getting Virtual Teams Right," "Connections Despite Distance," "Successful Virtual Collaboration," and "How to Build Trust on Virtual Teams."
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More on Raising the Profiles of Key Customers and Prospects

My ghostwriting of Keith Ferrazzi's Harvard Business Review pieces shows how to spotlight CXO thinking.


My work rewarded the many CXOs quoted and cited in Getting Virtual Teams Right, Connections Despite Distance, Successful Virtual Collaboration, and How to Build Trust on Virtual Teams.


CXOs appreciate when I alchemize their quotes into click gold as in Strategic Offsites Should Go Virtual. But they love being featured in major publications as I did for Lincoln Financial's CHRO in Managing Change One Day at a Time.

My promotion of this special episode and contributions to the video script drew prospects and helped them understand the power of Oblong's collaboration platform. Bringing old crimes to life on the CBS News show "48 Hours: NCIS" was an exemplary achievement.
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Rich Narratives to Drive Interest and Sales

My content achieved 10x higher than the norm for sales impact in D-Link's "Whack Complexity" campaign.


My blog on Game of Thrones captured how Bottlenose wowed HBO's overflow session at SXSW.


My video script and production notes made clear how Oblong's collaboration platform brought old crimes to life on the CBS News show 48 Hours: NCIS.


My Integrien Sweepstakes campaign won meetings at more than a hundred F1000 companies.

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Off the Train Marketing

Email: kevin@offthetrain.com
Website: https://www.linkedin.com/in/kevinstrehlo
Location: Calabasas, CA
Phone: 650-207-5047

Web 3 and Cybersecurity Web 3 and Cybersecurity

This white paper describes how the Info360 platform on Amazon Web Service (AWS) helps utilities satisfy security regulations, improve operations, and please their customers. We needed to convince technical gatekeepers that the Info360 software-as-a-service (SaaS) platform had the power and rigorous security water utilities needed. Includes details of the architecture and audited compliance required by SOC2 guidelines.
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I drafted and worked with a cross-functional group to finalize this post aimed at Web3 Developer and retail investor prospects.
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First I set up the problem: Phishing costs $4.2 billion in email fraud yearly. I clarified in SEO-tuned text that INKY's solution limits Phishing losses by catching brand fakes, fake links, spoofed messages, Ransomware, and Business Email Compromise (BEC).
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I worked with the Boston Globe to deliver the web and dark web intelligence that helped an intelligence service combat ISIS recruitment
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More Kevin Strehlo Portfolio Below More Kevin Strehlo Portfolio Below

The Bottlenose site used my rebranding after the acquisition of Nerve Center by Blazent.
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Bottlenose using my rebranding after acquisition by Blazent

Bottlenose using my rebranding after acquisition by Blazent
I ghosted this collection of Harvard Business Review pieces for NYTimes best-selling author Keith Ferrazzi. The subject matter is even more relevant today:  "Getting Virtual Teams Right," "Connections Despite Distance," "Successful Virtual Collaboration," and "How to Build Trust on Virtual Teams."
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My Integrien Sweepstakes campaign won meetings at 100+ F100 companies.
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Bottlenose aimed to replace expensive, slow and limited Business Intelligence tools with real-time insights into critical changes in your business.
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Putting my technical database knowledge to work making the case for ParAccel.
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Pitch deck I created as part of the Bottlenose team of proven market builders
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Fortune article that I ghosted for NYTime's best-selling author Keith Ferrazzi
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My copy made the case that Coresite increases the value of VMware Cloud on AWS to datacenter customers.
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I ghosted this Fortune article for NYTimes' best-selling author Keith Ferrazzi and one of his important partners.
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Fortune Post

These poster parodies our team created drove huge internal awareness of new initiatives at Hitachi. Employees took a quiz on the new initiative to earn Men in Black sunglasses or the Pirates of the Caribbean jig-saw puzzle.
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This Facebook promo I did as Race Director for WRLA earned me a session with the FB team that was revamping the advertising UI.
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I volunteered to do this "Shoes that Change Lives" video (interview, script, voiceover, video production) to raise money that buys shoes for needy high school runners.
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I managed the Women Run LA brand, registration system, and marketing. My online campaigns and other demand generation funded the 3-race "Women Run LA" series in Los Angeles, Orange County, and Ventura County. My "Why I Run" video was top clickbait and signup producer. The pandemic shut Women Run LA down.
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Multiple stakeholders weighed in on how Netenrich Managed Services contain runaway cloud costs. I reconciled the divergent inputs and edits. We converged quickly to deliver superior content.
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My white paper showed how Siderean technology could underpin the scenario described in the seminal Scientific American article “The Semantic Web: A new form of Web content that is meaningful to computers will unleash a revolution of new possibilities” by Tim Berners-Lee, James Hendler, and Ora Lassila
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I conceived the event, sold the board on it, set the agenda, recruited the speakers, and moderated the linchpin panel.
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This brochure told day-in-the-life stories about the gatekeepers in the purchase of TrueComp: CIOs, Compensation Analysts, and Salespeople. It helped form the coalition of acceptance required for this big-ticket sale. Most important, I made the purchase sponsor and check signer—the CFOs—something they had never been: a hero.
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I helped Ralph Kimball explain his groundbreaking multi-dimensional model. Before his model, answering the question "Am I profitable in Schenectady?" required two single-spaced pages of SQL code. After, folks without any SQL knowledge could answer the question with a simple query tool.
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My post on now we helped HBO wow dedicated Game of Throne fans and attendees at HBO's overflow panel at SXSW.
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