Back-to-School

“Meet the Building” Newsletter Template for Your School

Dr. Kara Stern
3 min read
School bus emergency exit.

Building strong relationships between school staff and the community is essential for a successful school year. A “Meet the Building” newsletter is an excellent way to introduce your school’s key personnel to parents and students. This type of newsletter helps families become familiar with the staff and fosters a sense of connection and trust within the school community.


Meet our Meet the Building Template đźŹ«

Start with a Warm Introduction

Your newsletter should begin with a welcoming introduction that sets the tone for the school year. This could include a message from the principal or a brief overview of the school’s mission and values. A warm, engaging introduction helps create a positive first impression and makes the school feel more approachable to families. For tips on crafting welcoming messages, check out Edutopia’s guide on building classroom communities.

Next, give everyone a peek at some of the key spaces in the building.

Offer families a glimpse into the heart of your school by highlighting key spaces within the building. Share photos or videos of classrooms, the library, playground, gym, and other important areas. Not only does this foster a sense of familiarity and connection, but it also gives parents and caregivers a clearer understanding of the environment where their children are learning and growing every day.

This kind of visual storytelling helps build trust and transparency, showing that your school is a welcoming and safe space for students to thrive.

In addition to new spaces, include new faces they’ll see, too.


The core of a “Meet the Building” newsletter is the introduction of key staff members. This section should include brief bios and photos of the principal, assistant principals, counselors, and other key personnel who play a vital role in the school’s operations. Providing a brief biography for each staff member, including their role, background, and any personal interests, helps families connect with them on a more personal level. Using Smore’s customizable templates makes it easy to organize and present this information in an engaging way.

Close with a Call to Action

End your newsletter with a clear call to action. Encourage parents to reach out with any questions, attend upcoming events, or follow the school on social media. Providing details on upcoming school events and encouraging attendance can help foster a sense of community. Including links to the school’s social media pages also keeps parents engaged and informed about ongoing school activities. Hootsuite’s social media guide offers additional strategies for maximizing social media engagement.

A “Meet the Building” newsletter is an effective way to introduce your school’s key personnel to the community, fostering a sense of connection and trust. By including warm introductions, detailed staff bios, contact information, and a visually appealing layout, you can create a newsletter that not only informs but also engages and connects with your school community. For more tips and resources on creating effective school newsletters, visit the Smore Blog.

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Dr. Kara Stern

Dr. Kara Stern began her career as an ELA teacher, then shifted into administration as a middle school principal. Dr. Stern is a fervent advocate for equitable communication and family engagement. She spent five years as Executive Director at Math for America, where she designed the professional learning community that exists to this day. An unexpected move to Tel Aviv launched her into the world of EdTech where she became the Director of Education Content for Smore and then the Head of Education Solutions at SchoolStatus. Outside of work, she indulges her love for reading, devouring two novels weekly, with a particular fondness for heists and spy stories.

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