Communication

Crafting the Perfect Back-to-School Newsletter: Tips for a Strong Start

Dr. Kara Stern
2 min read

As the new school year approaches, educators have a unique opportunity to bridge the gap between students, families, and the school community. One powerful tool to accomplish this is a well-crafted back-to-school newsletter. Think of it as extending a welcoming hand, inviting students and parents to reconnect with the school environment.

Addressing Anxiety and Building Connections

Back-to-school time can be anxiety-inducing for both students and parents. A thoughtful newsletter can help alleviate these concerns by providing clear, comprehensive information about the upcoming year. Consider including:

1. A detailed first-day schedule

2. Lunch menu for the first week

3. Drop-off and pick-up procedures

4. Required school supplies

5. Goals and expectations for the first week

6. An explanation of why daily attendance the first month of school is important

To make the information more engaging, consider embedding a video tour of the classroom or school. This visual element can help students familiarize themselves with their new environment before stepping foot on campus.

Personalizing Your Newsletter

A “Meet the Teacher” or “Meet the Principal” section can transform your newsletter from a mere information dump to a warm, personal communication. Share a bit about yourself:

  • Your background and teaching philosophy
  • Fun facts (e.g., favorite ice cream flavor)
  • Photos of your pets or family
  • Snapshots of the classroom setup

This personal touch helps create a connection and makes you more approachable to both students and parents.

Encouraging Two-Way Communication

Remember, effective communication is a two-way street. Include a survey or Google Form in your newsletter to gather input from families. Ask about their hopes and concerns for the upcoming year. This not only demonstrates your interest in getting to know each student but also provides valuable insights to help you tailor your approach.

Clearly outline the best ways for parents to contact you, whether it’s email, phone, or a messaging app. This open line of communication can be crucial in addressing any issues early and maintaining a strong school-home connection throughout the year.

By crafting a newsletter that informs, welcomes, and invites participation, you’re taking an important step in strengthening the connection between students and school. This simple yet effective tool can set the tone for a positive, engaging school year ahead.

When Smore is paired with SchoolStatus Connect, you can turbocharge your communications by layering on personalization, message engagement data, auto-translated one- and two-way messaging, and more!

Dr. Kara Stern

Dr. Kara Stern began her career as an ELA teacher, then shifted into administration as a middle school principal. Dr. Stern is a fervent advocate for equitable communication and family engagement. She spent five years as Executive Director at Math for America, where she designed the professional learning community that exists to this day. An unexpected move to Tel Aviv launched her into the world of EdTech where she became the Director of Education Content for Smore and then the Head of Education Solutions at SchoolStatus. Outside of work, she indulges her love for reading, devouring two novels weekly, with a particular fondness for heists and spy stories.

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