How Smore’s Brand Kit is Transforming School Communication
Imagine if every school newsletter reflected a unified, consistent, and polished look that represents your school’s identity perfectly. Now it can! Smore’s Brand Kit gives districts a way to ensure every communication shines with consistency, style, and pride. Whether you’re a principal, teacher, or Communications Director, the Brand Kit makes keeping things “on-brand” a breeze.
In this post, we’ll dive into how the Smore Brand Kit can save you time, impress your community, and transform your newsletters from “meh” to memorable.
What’s the Smore Brand Kit?
Think of the Smore Brand Kit as your newsletter’s personal stylist. For district and school administrators, it’s a powerful new feature in Smore for Teams that lets you create and manage a centralized brand kit for your entire organization. Logos, accessibility-approved colors, fonts, and curated images? Check. Consistent design and a professional look? Double-check.
Why You’ll Love It:
Without a cohesive look, school newsletters can feel like mismatched socks—functional but not very appealing. The Smore Brand Kit ensures every communication looks like it’s part of a well-coordinated wardrobe, helping schools build trust and school spirit in style.
Key Features of the Smore Brand Kit
- Give everyone a consistent starting point
No more design drama! Pre-set colors, fonts, and approved logos so your entire team can send out newsletters that look like they were designed by a pro (spoiler: it was you).
- Show Off Your School Spirit
With every newsletter reflecting your brand, they’ll practically scream, “We’re proud to be [Your School Name]!”
- Make It Easy for Everyone
Teachers and staff don’t have to be graphic designers—they just start with the brand kit, add their updates, and voilà: an A+ newsletter.
- Scale Up Without Stress
Whether you’re a small school or a sprawling district, the Brand Kit has you covered. Each Smore for Teams account can have up to 15 different Brand Kits, making it easy for creators to toggle between school and district-level branding.
How Setting Up the Smore Brand Kit Works
If you’ve used Smore before, you know it’s incredibly simple to create school newsletters. Luckily, setting up a Brand Kit is just as easy:
- Head to the Team tab at the top.
- Select Brand Kit at the bottom of the menu on the left. We’ve marked it with a nifty “New” label
- Select Add a Brand Kit in the middle of the page on the right
- Add up to four logos, choose a theme, add up to eight background images, add up to four colors, and add up to two fonts
- Give your new Brand Kit a name and a color for easy identification
- Preview your Brand Kit to make sure it looks snazzy
- Save the Brand Kit once you love it!
How Newsletter Creators Use the Brand Kit
Of course, creating a Brand Kit is only half the equation. The other, arguably more important, half is having the members of your team use it.
We’ve made that part easy, too!
When creating a newsletter, the members of your team can find all of the Brand Kits under “Choose Design.” Selecting a Brand Kit will automatically populate the canvas with the right logos, colors, and fonts, making it almost too easy to create on-brand newsletters.
What the Smore Brand Kit Will Help Your District Accomplish
1. Build a Stronger School Identity
Branding isn’t just for big companies—your school deserves it, too! With consistent visuals, your community knows exactly who’s talking, which builds trust and recognition.
2. Save Time, Stay Sane
Forget endless email chains asking, “Is this the right logo?” With Smore Brand Kit, you can add multiple approved logos so your team can focus on what matters—connecting with families.
3. Turn Readers Into Fans
Let’s face it: eye-catching newsletters are more likely to be read. The Smore Brand Kit makes every update a pleasure to read and share.
4. Empower Your Team
When everyone has the tools to create polished newsletters, it’s a win for the whole team. No more guesswork, no more chaos—just beautiful, on-brand communication.
Who Will Absolutely Love This?
- District Communication Directors: Finally, a way to ensure every message is on point without micromanaging!
- Principals: Your newsletters will look so professional, you might want to frame them.
- Teachers: Spend less time worrying about design and more time focusing on your students.
- Parents: They’ll actually look forward to school updates.
Get Ready to Shine
Already using Smore for Teams? The Brand Kit is ready and waiting for you. Not a user yet? No worries—schedule a demo and see what all the buzz is about.
