OFCOM, ASA & CAP

-Ofcom is a regulator in the UK. Who regulate the TV, radio and video-on-demand sectors, fixed-line telecoms (phones), mobiles and postal services.

- Ofcom's main decision-making body is the Board, which provides strategic direction for the organisation.

- Run by the government

- Keep media safe

-Make sure that people in the UK get the best from their communications services and are protected from scams and sharp practices.

- Ensure that programmes appeals to a range of audiences tastes and interests.

- Independant regulators of the media and communication industries

-Ofcom specification of broadcast code- This provides a set of mandatory broadcast rules, it covers:

- Crime

- Harm and offence

- Religion

- Sponsorship

- Privacy

- Protection of under- eighteens

- Have rules on the amount and distribution of advertising

- Examines specific complaints made by the public

- Public consultions on matter relating to tv broadcasting

Regulators that respond to concerns and complaints from consumers and businesses and take action to ban ads which are misleading, harmful, offensive or irresponsible .Independant body, deals with complaints relating to the advertising industry.

Regulators that represent advertising industry, covering advertisers, media owners and agencies. Contracted by OFCOM to maintain the codes of practice for television advertising.