Schedule Shopify Promotions

You must have known by now that homepage banners are the most popular types when it comes to shopify themes. If used correctly and effectively homepage shopify banners can attract large number of visitors and can in fact enhance your business to a great extent.

Now, many of you must be thinking that what is so special about the Homepage banners. Homepage banners basically consists of two or more large and colorful images that the visitor sees, when they click on your website. So, if you too have a homepage banner in your shopify store and that does know how to make it work effectively, you are in the right place. In this article I will list down some of the top tips so that you can make the best utilization of the homepage shopify banner design.

Selecting pictures

Choosing the best photography is the logical place to start when considering options for your homepage banner, considering so many of them feature photography or other imagery as a base. First, it’s important to remember that whatever image you chose, it should be able to maintain a clear, sharp look even at very large sizes, since homepage banners often automatically expanded to fill the entire width of the user’s browser window.

For subject matter, you’ll likely want to avoid images that are overly complex or cluttered. Clean, simple product shots with solid color or blurred backgrounds can be a good choice for this type of application.

Content is king!

When considering your homepage banner images as a whole, there are two distinct approaches: Using the area as a promotional tool or using it as a storytelling one.

The promotional approach involves using the homepage banner to spotlight specific products, sales, specials or other content on your site. Often this content is changed frequently to prevent the site from becoming stale. For stores with value-conscious or price sensitive customer bases or frequent new inventory, this approach can be an effective way to draw in users to delve deeper into your store. Keep in mind, however, that using your homepage banner for this purpose often requires more frequent change-outs to prevent users from getting tired of seeing the same items, as well as because content will likely naturally become outdated.

Make sure text doesn’t go invisible

Including text in your homepage banner can be an effective way to complement your photography. However, it’s important to make sure, when selecting an image, that there’s is adequate negative space for placing the text.

The dominant colors of the photo should provide enough contrast so that the text remains readable, as well.

Finally, when writing your text, it’s often best to keep phrases short and simple. A few carefully chosen words that add a bit of intrigue or curiosity can also be very effective. Also consider how you can break up text into headlines, sub-headlines or the other elements to design Shopify banners.

Lastly, the final element of an effective homepage banner is ensuring that each slide has a clear and well-chosen call to action — typically a link or button.

It’s equally important to consider where you will send users when they click the call to action button or link. In the case of a slide promoting a sale, then most likely the best place to link to is the collection featuring the items.