GAMMO - GAMING MODENA

• We know that tourists stop in Modena for few days (2-3 days), being on the way from Milan to Florence and Rome
• in recent years Modena became more and more famous for some global well-known products:
1. local food (according to Forbes, in Emilia-Romagna region it is possible to taste the best food in the world)
2. cars (ie. Ferrari, Lamborghini, Maserati etc.)
3. classical music/opera (Pavarotti)
4. the UNESCO heritage monuments
• In the last years, tourists in the city grew exponentially and they have come from all over the world, willing to visit the inner and less touristic aspects of the city
• Often, when tourists arrive in Modena, they already know many aspects of Modena because they are passionate of food for instance and so they made researches about that or reserved a table at the Osteria Francescana (the 2nd world’s best restaurant); often they had watched TV series about Modena or other programmes that make them feel “experts” of Modena.

For all these reasons, the main aim of the GAMMO game is to guide the visitor in a special experience, that s/he would not be able to make by watching TV programmes or visiting the city in a traditional way, guided by tourist books, or following city posts and tourist signs, following a guided tour or downloading and reading the history and traditions of Modena from institutional websites.

The Modena experience is the added value of GAMMO which can bring you to live a few unforgettable days experiencing talks with local people, local traditional food, local heritage, motors and music.

Specifically, key actions will be:

> the interaction with the local inhabitants and their stories: local farmers, traders, old inhabitants are the true heritage of the city, since they are the custodians of the ancient traditions and folk tales about the city

> the exploration of some special places in Modena that are outside the main touristic routes but that are very significant and relevant to the city

> the challenges to be faced and the reward that is always strictly connected to the discovery of Modena

GAMMO will be played in all the city centre, visiting the most inner and significant places for the local tradition and culture.

[The player starts to play the game through a special online App: s/he registers and a video with this information is displayed]

Modena is collapsing under water! Historically, Modena was like a little Venice, with many rivers in the city centre that were used as sailing channels for the transport of food and various materials. In the '60s, the rivers were covered but they still exist underground and now the whole city centre is collapsing. The tourist HERO can save Modena, if (s)he discovers its real values and traditions. Only people not living in the city can save Modena!

It is a very difficult challenge and the hero doesn't feel prepared, since (s)he doesn't know Modena... why me?

The answer to the question is displayed: YOU because you are not from Modena, only visitors/tourists not living in the city can rescue Modena.

Please, go and meet Mr. Gino now, the photographer has been taking photos of Modena for over 50 years.

[the video gives the instructions to reach Gino the photographer, that is a real and existing person. The player is asked to go there]

As the player meets Gino, he says: "You can save Modena if you experience and taste its local products, places and traditions. You can be a hero if you rescue Modena and in the end you will gain exclusive tastes and access to special experiences”.

Gino gives a postcard to the player that will be the clue for the next level.

The game App shows this message: “Please go to the Albinelli covered market”

[Then the game shows a video on the market and the main traditional products that a visitor can find there such as tortellini, sausages, Parmigiano Reggiano cheese, Traditional balsamic vinegar etc.]

“Go to the shop, show the postcard Gino gave you and you will have a taste of the best products of Modena!”

[the game shows a short video on the local products: tortellini, balsamic vinegar, parmesan chees, Lambrusco wine]

Please answer to the quizzes and tests the game shows about what you have heard about the Modena typical and traditional food products that you can taste in the market

[some quizzes appear on the game App through Mentimeter]

If the answer to the quizzes and tests is correct, the player gains a gift from the trader (he has to show that the quiz was positively finished).

TRIGGERING EVENT #1: do you know who is called rezdora in Modena? Go to Enzo restaurant and you will discover it! Make a video of the woman making tortellini by hand and post it on the social media using this hashtag #GAMMO

The game App shows this message: “Please go to the Piazza Grande and Cathedral”

[Then the game shows a video on the UNESCO site, including the square and the cathedral]

“Go to the Museo dell’Opera del Duomo (inside the Cathedral) and show them the gift from the previous level.”

(S)he will guide the player in the museum and tell him/her what to do.

Please see the cathedral in detail, then answer the quiz on Mentimeter.

[some quizzes appear on the game App through Mentimeter]

Then go on the top of the Ghirlandina tower and make a selfie, post it on the social media using this hashtag #GAMMO

TRIGGERING EVENT #2: URGENT! Go to Caffè Giusti passing from via Farini and taste a traditional product they have. Take a selfie and post it on the social media using this hashtag #GAMMO

The game App shows this message: “Please go to the Casa Museo Enzo Ferrari”

When you arrive there, show your selfie made at the Caffè Giusti, enter the museum and watch the video linked to the QR code about Enzo Ferrari life and work.

[By scanning the QR code, a video is shown on the game App]

Please visit the museum and see what is there in detail, then answer to the quiz on Mentimeter.

[some quizzes appear on the game App through Mentimeter]

TRIGGERING EVENT #3: Pass through Corso Canalgrande: you will find the Enzo Ferrari barber’s shop (an historic shop). Take a selfie with the barber and post it on the social media using this hashtag #GAMMO

The game App shows this message: “Please go to the Teatro Comunale Luciano Pavarotti”

When you arrive there, enter the theatre and watch the video linked to the QR code about Luciano Pavarotti's life and work.

[By scanning the QR code, a video is shown on the game App]

Please visit the theatre and see what is there in details, then answer to the quiz on Mentimeter.

[some quizzes appear on the game App through Mentimeter]

TRIGGERING EVENT #4: Come back in Piazza Grande in the morning, you will find many old people talking in groups. Record them talking in dialect, take a selfie with them and post it on the social media using this hashtag #GAMMO

The game App shows this message: “Please take the bus number 2 from Piazza Grande and go the Mazzi balsamic Vinegar cellar in the countryside. When you arrive, ask the cellar’s owner to listen and translate the record made in Piazza Grande. Then enter the cellar and watch the video linked to the QR code about the production and value of Balsamic Vinegar.”

[By scanning the QR code, a video is shown on the game App]

Please see the cellar in detail, then answer to the quiz on Mentimeter.

[some quizzes appear on the game App through Mentimeter]

The game App shows this message: “Please come back to Gino's studio and tell him the experience of discovering the traditional values of the city.”

The mission is accomplished and Modena is rescued!

Gino the photographer will take a photo of the player as a gift and a souvenir of his adventure in Modena.

END OF THE GAMMO GAME

Funded by the Erasmus+ Program of the European Union. However, European Commission and Turkish National Agency cannot be held responsible for any use which may be made of the information contained therein.